M&C Saatchi was formed in January 1995 by Jeremy Sinclair (Chairman), Bill Muirhead, David Kershaw (Chief Executive) and the brothers Maurice and Charles Saatchi. 

What we do

We are a global marketing services business working across a wide variety of industry sectors with a strategy focused on winning new business and starting new businesses.


The commercial landscape has evolved. Sponsorship must deliver tangible returns for both sponsors and rights holders. We navigate this new commercial world maximising further revenue streams for right holders and deliver successful innovative solutions for brands.


Consumers are bombarded with more messages, from more brands, across more channels than ever before – but they’ll always be most engaged by the things they’re most passionate about. We’re here to help right holders and brands navigate the complex world of Sport & Entertainment in order to harness and exploit these powerful consumer relationships.

At the heart of our approach is ‘Brutal Simplicity of Thought’ – the principle that it is far easier to complicate and much harder to simplify and the belief that simple ideas enter the brain quicker and stay there longer. By combining Brutal Simplicity with shared passion, industry insight, innovation and pioneering creative, we develop integrated campaigns which deliver value to fans and commercial impact for brands.

If you would like to see how the M&C Saatchi Sponsorship approach can help you create impact, we’d love to talk.